Business Intelligence Investigate

When Is It Strategic To Say No To New Business?

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Executive Summary

As a company looks for additional growth, its strategic planning team needs to remember that not all growth is good growth. When searching for growth, a team can be lured by the siren song of a big customer or a high growth segment. However, the team might find the new opportunity is being sung in a different key from the music that is producing the company's current success. How can you prevent the dissonance? High volume and revenue activities have to harmonize with your strategic competencies and company values to be worthy of consideration.

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