Business Intelligence

When Is Your Product Ready To Launch?

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Executive Summary

Small companies face a constant tension between shoving new products out the door too early, when they're not quite ready for prime time, and too late, when the company has invested so much time, effort, and resources that it overdevelops the product and loses revenue and mindshare that it can never get back. So when should you launch? And which side should you err on? The answer depends in large part on two things: First, what kind of business you're in. And, second, whether you're charging for the product or giving it away for free.

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