Business Intelligence

When It Comes To Surveys, Hold The Phone

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Executive Summary

Surveys come in all shapes, styles and sizes, and one of the most important factors in implementing a survey is selecting the deployment methodology. The telephone survey has been used for some time, but some of its shortcomings have opened the door for other forms of collecting information. The telephone survey has become a staple of the American political scene and is generally considered the go-to technique when answers and opinions are needed in a hurry.

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