Start-Ups

When Opportunity Knocks, Think Twice

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Executive Summary

As your business succeeds, you will think of more ideas and find more opportunities to pursue them. Additional revenues, relationships and a broader customer base will open more doors. You will want to offer more products and features. You will want to capitalize on the opportunity before you. But should you? Anyone who has been to New York City has walked past one of the city's classic "everything delis." The outside windows are covered with signs for pizza, sushi, Indian cuisine, salad bar, and lottery tickets. They try to do it all, and one wonders how they became so unspecialized.

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