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When considering a business to start you need to determine what the existing demand is for that product or service and also whether the demand is growing, beginning to level off or in fact already declining. One way to tell is by how many new businesses have entered the field within the last few years. You will also want to avoid seemingly hot businesses where you might find yourself entering the field late. When a market is new and growing it is easier to get in on it but if the field has already become saturated with new businesses then you'll probably be squeezed out.
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