When the Bosses Ask for Innovation What Do They Really Mean?

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Executive Summary

Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as repackaging and repurposing products. For some product managers, it feels like innovation just to get the product out the door. But what does it mean when the boss asks for "More innovation?" What are the expectations? And what does the product manager need from the boss in order to deliver? Several product managers and executives responsible for product management organizations, across a number of different industries were interviewed, and some interesting findings were discovered.

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