When The Going Gets Tough, The Tough Start Selling

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Executive Summary

With a slowing economy comes a fiercer, more competitive market that will require you to set yourself and your products apart from your competitors. It's easy to make excuses for poor sales performance in an economic downturn, but a successful salesperson will find opportunities to increase revenue. When the economy turns sour don't put yourself in a position of scrambling for business. Take a look at your target market to reevaluate how you've done business in the past and determine how your customers' needs have changed as a result of the economic climate. Once you have an understanding of these fundamentals, you can set realistic business goals and charge forward until they have been met.

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