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When The TV News Scheduling Game When The Newscaster's Face Matters

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Executive Summary

This paper first provides an alternative formulation of the Cancian, Bills and Bergstr?m (1995) - problem which discards the non-existence difficulty and consequently allows considering some extensions of the TV-newscast scheduling game. The extension the authors consider consists in assuming that viewers' preferences between the competing channels do not depend only on the timing of their broadcast, but also on some other characteristics, like the content of the show or the identity of the newscaster. Then they identify a sufficient condition on the dispersion of these preferences over the viewers' population guaranteeing the existence of a unique Nash equilibrium. It turns out that, at this equilibrium, both networks broadcast their news at the same instant.

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