Emerging Tech

When You Shouldn't Go Global

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Executive Summary

Globalization promises substantial advantages like new growth and scale. For some companies, it's paid off handsomely. But global mania has also blinded many firms to a hard truth: global strategies are devilishly tough to execute. The landscape has become littered with some of these unfortunates' remains. DaimlerChrysler and ABN Amro - dismembered and bought up by activist shareowners - are particularly painful examples. To escape this fate, don't assume one should go global, say Alexander and Korine. Instead, determine whether a global move makes sense for the firm.

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