Where Are Mobile Payments Heading in Europe?
What is the status in remote mobile payments? The good news is that this area is progressing rather quickly. However, most of the remote mobile payments today take place through premium SMS, PayPal or equivalent, despite the fact that there are existing payments networks widely available. Yes it has been possible to make a credit transfer through one's mobile for more than 10 years - but the usability has not been designed for an average consumer. The level of user-friendliness expected by today's mobile consumer is much higher. The Mobey Forum has worked on this challenge, and provided guidelines for linking the existing payment mechanisms to mobile in an easy way.