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Getting in the top in search engines is very hard job. If you are targeting high competitive keywords it may take a long time to get into top 10. In this situation many webmasters have a dilemma - continue with white hat SEO or try some dirty tricks? There are one basic advantage and disadvantage of white hat SEO. You don't risk penalization but it needs quite a long time to succeed. On the other hand black hat SEO can speed up the process.
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