White Paper: Mission Briefing

This document presents the threat faced by the milk industry from the carbonated soft drink beverages. It focuses on the importance of fulfilling consumer beverage needs currently served most successfully by the #1 competitor: carbonated soft drink beverages, a.k.a. soda pop. This article provides some tips on how to create or modify existing milk and dairy-based beverages to meet consumer needs.

Provided by: Dairy Management Topic: Software Date Added: Jun 2002 Format: PDF

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