White Paper on Ecommerce for Wireless Service Provider
The Wireless Service Provider industry is an avid user of ecommerce. The power of e-commerce is leveraged for increasingly innovative ways to market, cross-sell, up-sell, targeted campaigns, promotions and pricing based on sliced and diced market segments. The quality of user experience and personalization options provided gives one the competitive edge. The paper provides an overview of the wireless service industry, as relevant to ecommerce and also highlights the advantages that Object Edge can offer in this area.