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Leading marketers in retail, banking, telecommunications, digital media, travel and transportation and other industries have already started to take advantage of big data to effect change. They are implementing analytics solutions to access the full breadth of information, discover new patterns, better anticipate customer behaviors and determine the next best action in real time. By more fully analyzing traditional information sources and tapping into non-traditional sources-such as surveys, social media, call-center notes and more - marketers are gaining insights that they did not have access to before. Analytics solutions for big data provide new approaches to addressing marketing imperatives and delivering impressive results.
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