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74% of the retailers surveyed believe that developing a more engaging in-store customer experience is going to be business critical.
This paper examines the results of a survey with 250 retail executives in May 2012 to understand what impact omni-channel retail trends are having on their business, the drivers to change and their plans to use mobile technologies within the next five years. Read more about the future of retail, including changing shopper mindsets and behaviors, and the new expectations shoppers have for their in-store experience.
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