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Why BI is Ripe - NOW! - for Businesses of Any Size: Exploring the Vast Potential of BI and EPM

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Executive Summary

The idea that businesses of all sizes should have real insight into their operations and their customers - to be able to do their planning, forecasting, modeling and adjusting based on data that is current, accurate, accessible and flexible - is at the core of today's expanding BI and EPM market.

Spearheading and driving this market with its typically aggressive approach is Oracle, a company that has always been a pioneer in developing progressive and industrial strength software solutions for businesses, particularly among the larger global enterprise companies.

Oracle, through acquisitions and its own software development, has turned its attention to the mid-market with a coordinated approach that is powerful, innovative and - most important - highly attuned to the needs and price points demanded by mid-market and emerging companies requiring leading-edge BI and EPM solutions.

Oracle's range of offerings to midsize and emerging companies reflects its vision that BI and EPM solutions can be embraced by companies of all sizes. This paper discusses how building BI and EPM solutions is a process. Some companies will necessarily start smaller than others and focus on specific areas of the business where they will be able to see immediate benefits.

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