Leadership

Why Change Management Needs Design Thinking

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Executive Summary

Unfortunately, traditional change management tactics fall short of realizing successful change. Tactical plans to manage change are only as useful as the strategy that drives them. You cannot put your change process into boxes and check everything off and call it "Leading change." Traditional change management techniques such as assessments and surveys, which in most cases simply ask people what they want or to rate a characteristic, which rarely yield important insights.

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