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Why Did I" Series: How General Mills Brought Technology Into the Kitchen Using Windows 7

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Executive Summary

This podcast explains how they leveraged Microsoft technologies to bring Betty Crocker into the kitchen with a rich and intuitive user interface. The Windows 7 touch screen and voice activation form factors along with .NET, SQL Server and Visual Studio allows the end product to be in the kitchen in a very natural and easy way allowing cooks (who typically have their hands full) to use voice or touch commands to navigate thru the Betty Crocker cook book menus.

  • Format: Podcast
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