Social Enterprise

Why Do Things Go Viral On Twitter?

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Executive Summary

On Facebook, if you post a link, perhaps a couple dozen friends will see the link and visit it. A single tweet on Twitter can be seen by tens of thousands of people, even if you only have a couple dozen followers. A single link shared on Twitter can be spread across thousands of Twitter accounts. And this can all happen in the span of a few hours. Why is Twitter such a breeding ground for viral content? What makes Twitter better than Facebook or YouTube at spreading content to thousands of people very quickly? There are many reasons, most of them related to the design of Twitter's platform and its sharing culture.

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