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Doing business is information-intensive. Enterprises are being pushed to share information with increasingly more audiences. The business intelligence imperative insists the authors elevate BI to a strategic initiative now, or risk disaster! Ignorance is the greatest threat to modern business. The risk of not knowing is immense. Business intelligence (BI) strives to eliminate guessing and ignorance in enterprises by leveraging the mountains of quantitative data that enterprises collect every day in a variety of corporate applications.
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