Why Increasing Followers Is Not A Twitter Strategy
Everyone loves metrics, and when they're available it can be very tempting to live or die with by them without first asking yourself, "Are these the right metrics?" If your social media consultant or manager points first to your Twitter follower count when you ask how things are going, you have a problem. Since follower count is front and center on Twitter, it's become the de facto way to tell how important an account it is. It's time to move on.