Tech Industry

Why Relevance Drives Response And Relationships

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Executive Summary

Consumers today are deluged and overloaded with a plethora of unwanted direct marketing and promotional messages that are blasted out via email, or mass-produced and mailed in vast quantities, ending up choking mail boxes and filling recycling bins. In most cases, recipients ignore, or have become immune, to standardized commercial overtures. And with the advent of the Internet are seeking product information and affirmation from trusted sources and referral networks online. Staying relevant, valued and connected to customers has become the number one challenge for marketers.

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