Date Added: Jan 2010
A mission statement is vital to the success of a company as a whole. It can unify a company and push them to new heights. Creating a mission statement is just as important for a small company starting out. Mission statements usually provide a lighthouse that the company culture can look back to when the company loses track of itself. When there is a mission statement to refer to, generally companies can maintain their track and avoid losing sight of what their core competencies actually are. Mission statements have been directly linked through research to greater returns on investment in companies.