Business Intelligence

Why Surveying Matters

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Executive Summary

There are a few ways to listen to the clients. Most business owners, at least in the early stages, maintain contact with and speak with at least a few clients each week. This is a good start, but the author has found that it is not enough to speak with only the large clients - as these clients often have very different requirements that an average user. The best way that the author has found to be able to get feedback from the full client base is by sending a survey. Surveys can be sent either by mail or via the web. The author recommends sending web-based surveys over printed surveys as it is much less expensive and provides a higher response rate and a quicker return of information.

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