Why Trends Matter
How do you help your client organizations operate at the forefront of their industry? Do you consistently add value for your clients? What do you provide to them to distinguish yourself from others in your field? The authors believe that everyone in business can increase our value to clients by becoming students of trends in business, economics, and society. Armed with current information about such trends, the authors can leverage our professional credibility, empower those who use this services, and help the organizations where the authors work stay ahead of the competition.