Social Enterprise

Why Use Email When You Can Simply Tweet

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Executive Summary

The wild world of social media and social networking has some folks throwing off plans to continue to use more traditional forms of lead generation and advertising in favor of the no cost, no hassle methods found in social networks like twitter. Of course most are finding this strategy isn't quite the silver bullet they had hoped for or been sold by the social media's breed of snake oil salesman. After the hype settles however, there is one approach that is getting very positive results, meaning leads and conversions, for small business owners. That approach is the integration of email marketing and social media.

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