Business Intelligence

Why You Aren't Getting New Business Referrals

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Executive Summary

Are you basking in referrals for new business? Do your customers tell others how much they love you, all the time, with a nearly embarrassing outpour of enthusiasm? Doth your sales funnel overflow? There are two basic approaches to generating more business: The first is to focus on making your existing customers insanely happy, so that they want to tell others about how much they love you; the second is to simply be a resource, or be helpful, to those who aren't customers yet.

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