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Businesses in all industries face greater competitive pressure than ever before. Product and service offerings are becoming more and more similar, and customers are increasing fickle and prone to churn. To succeed, many companies must differentiate themselves through superior service, and offer a consistent, convenient customer experience to gain an edge. A Customer Relationship Management (CRM) solution can provide the tools and technologies needed to deliver more personalized, more proactive service to existing and potential clients. Businesses can gain insight into the requirements and preferences of their audience, and respond to them instantly.
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