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We all get caught up in day-to-day activities and are continually reprioritizing projects. As a result, long term goals can easily become demoted to the bottom of your list when daily tasks seem more urgent. Unfortunately, Search Engine Optimization (SEO) is too often one of these goals. One has probably heard the buzz that Search Engine Marketing is the most effective tool to get the website in front of already interested customers, but you might be telling yourself, "I'll look into it next month when things aren't so hectic". Newsflash: next month will be just as hectic as this month and any delay in SEO equals lost revenue opportunities! Also, everyday the competitors are optimizing and you aren't means more catch-up in the long run.
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