Social Enterprise

Why You Should Talk About Everything But Your Business Online

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Executive Summary

There is a huge opportunity to use social media tools to market your products or services directly to customers, but there is an equally large opportunity to utilize social media to market yourself. Social media is an incredible way for small business owners to brand themselves as thought-leaders in their industry. Being seen as an expert by your peers has an amazing upside for small business owners for networking, for developing alternative revenue streams, and for broadening the reach of your existing business.

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