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In business, everyone is always looking for new ways to propel their business to the next level. Those of one in marketing are always looking for new ways to help the clients get there. Email marketing provides an effective and cost-efficient way to stay in touch and nurture customer relationships along. So, yes email is absolutely a tool to have in your marketing bag. You may also have other tools you use in marketing - website, advertising, direct mail, tradeshows/events, telemarketing, sponsorships, etc. Email marketing supports these very well. Email alone does not work or even exist in a vacuum.
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