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Powerful forces are sweeping the consumer industry and they are shaking up the packaged food-and-beverage sector. Worldwide macroeconomic conditions - coupled with new, wide-ranging trends in business competition and consumers' lifestyles - are challenging food and beverage companies to make Darwinian adaptor-die decisions. Depending on how they respond, players are becoming clear winners or clear losers. In a recent study of packaged-food-and-beverage companies, The Boston Consulting Group found common ground among the winners. They are committed to a strategy that attacks on several fronts at once: cost position. Innovation, marketing effectiveness, and growth in new channels.
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