Business Intelligence

Winning Consumer Through The Downturn

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Executive Summary

Anxiety about the economy has spread to every market in the world - even to countries where the key economic indicators remain fairly positive and consumers have yet to experience significantly negative effects from the downturn. For example, when one asked consumers in March 2009 whether they thought the economy would get even worse in the next 12 months, 56 percent of respondents in the United States agreed or strongly agreed - an increase of 24 percentage points from October 2008.

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