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Winning In A Downturn: Six Actions To Take Now

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Executive Summary

According to many indicators, a recession is either looming or already here. Yet because the business landscape has changed so much since the last recession, in 2001, the defensive and offensive tactics that worked then may not work as well this time around. For example, emerging low-cost competitors from China, India, and other rapidly developing economies are now in a position to gain market share and acquire assets from cost-heavy incumbents. Moreover, many companies that were burned in the last recession are savvier today, and their behavior may be tougher to predict in a new downturn.

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