Winning the Battle for Consumers: Online Interactivity

Date Added: Jul 2010
Format: PDF

Traditionally, while regional and super regional carriers have not been able to compete with direct writers' seemingly limitless marketing budgets, they've always maintained a competitive edge because of their teams of independent agents whose expertise and ability to build relationships with clients kept business flowing. Times are changing, and as direct writers pour more advertising dollars into commercials, sports event sponsorships and high-end video, carriers and agents are having a more difficult time connecting with prospects through the usual channels, including phone calls for quotes and requests for face-to-face meetings.