Business Intelligence

Winning the "Message Breakthrough" Challenge: Creating a Message Platform That Differentiates Your Product or Service

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Executive Summary

Competition is fierce in a crowded marketplace. To get share of industry's business, one must develop a marketing game plan that best represents business needs and goals, and one must develop a strong, market-moving value proposition. This process can become very detailed and even overwhelming without a proven system to bring marketing and sales teams and all other sales and marketing elements together. Value Prop Interactive believes that in order to make company's voice stand out in this overwhelming milieu, one needs a coherent and compelling "Message Platform." A message platform is made up of purposefully designed concepts, words and phrases that communicate value proposition and coordinate it across different channels of communication.

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