Women In Leadership Speaker Series: Sara Lee CEO Brenda Barnes
The organization needed a comprehensive change effort focused first and foremost on creating a new, common culture. "The culture of an organization is one of the most important things [to focus on] when you are going through change." Barnes believed that Sara Lee needed to create synergy among its divisions and develop a common culture. To that end, she directed senior management to focus on the results of the whole company, rather than the performance of individual brands.