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It used to be that if someone liked your business they would tell a few friends and those friends would tell a few friends. But today, it is far more likely that someone happy with your business will; Blog about it; Post their experience on a forum; Write a review on Yelp or some similar site; Update their Facebook status with the news; Tweet about it. The result is that 10 people won't hear the word of mouth about your business, 10 times that, nay, 100 times that will. For the small business owner, this presents a game-shifting opportunity.
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