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When Mark Leffler, a retired chemical industry executive, sought to create an alternative fuels manufacturing startup, he and his partners envisioned a virtual global organization. "Our goal is to build production systems around the world, transferring best practices among many engineering teams," Leffler noted recently. "But because these teams would be global, it is known that they required a different design and management approach. There was a need to understand how virtual teams operate, and to get some direct experience with digital peer communication and collaboration dynamics."
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