SMBs

Working Your "Feminine Mystique"

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Executive Summary

In the 1970s and '80s, women began to make real headway in the business world. The popular wisdom back then was that in order to succeed like men, women needed to look and act like men. Businesswomen chopped off their hair, dressed in boxy suits, and learned how to be authoritative and emotionless. Now that women exert such impressive influence in the business world, it's time they learned how to leverage their distinctly female aptitudes. New brain research and gender studies reveal that women are naturally "Wired" for career success.

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