Would You Launch Your Newsletter Today?
What would a person say to someone considering a new venture in newsletter publishing in 2004? Is it reasonable to admit that the salad days of the business are behind people? The author has conducted a lot of interviews with publishers and the stories of the ones who started from scratch have a certain similarity. They had an idea and usually not very much money, and they now freely admit they knew very little about the business of newsletter publishing. But they raised the sail and pushed away from the dock.