Business Intelligence

Write A Business Plan: Hooking Readers With The Executive Summary

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Executive Summary

The executive summary of your business plan is your first chance to convince readers of the viability of your business and it may also be your last chance. If the executive summary, a one or two page section that opens your business plan, does not hook readers, it is unlikely that they will read any further. This paper provides some tips on how to be sure your executive summary will serve its purpose.

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