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To be worthy of professional investment from an angel investor or venture capitalist or of a business loan, your plan must appear to be written professionally. The executive summary is the first section of your business plan after the cover page and table of contents, and it may be the only part many investors read. If they don't like what they see in the executive summary they are unlikely to read further. A business plan is not a place to be creative with fonts, borders, and decorative elements. It is a document which should have a clean look. Sources of research, whether it is quoted or paraphrased, should be noted in the plan with enough detail so that a reader could locate them.
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