Writing Emails That Sell

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Executive Summary

In these challenging economic times email needs to remain the go-to tool in one's marketing toolbox. Why? Because it has got the best ROI out there. According to the Direct Marketing Association, email returns over $40 for every dollar spent - that's twice the ROI as the next best medium, non-email Internet marketing. Still, the trick is to get the most out of the email marketing efforts.

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