Your 2011 Lead Generation Strategy Outline
Lead generation is the number one item on every small business marketing plan. What strategies and tactics will you use to attract customers? Many small business owners and CEOs say they can't get enough good leads. Really, they just aren't capturing the leads that are all around them. Your business is not just looking for leads: these leads are looking for businesses to solve specific problems, too. If your website isn't speaking to the specific elements that your leads are looking for, then they won't find you.