Your Competitor Is Your Customer Is Your Partner
Our beliefs drive our actions. Too often, our beliefs harden and persist long after they're no longer in sync with the world, driving behaviors that are no longer appropriate. An example of the potential danger posed by old beliefs lies in business's response to such trends as globalization, outsourcing, social networks, "Flat" organizations, collaboration, values-based leadership, and multicorporate supply chains. The response is shaped by the old, deeply seated belief that business is fundamentally about competition - a belief at odds with the new reality.