Business Intelligence

Your Guide To Email Marketing: A Cost Effective Way To Reach Your Customers And Prospects

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Executive Summary

This white paper is to provide you with a guide to email marketing so that you will ultimately increase your return on investment. After reading through this white paper, you should be well on your way to creating your first email marketing campaign. A successful email marketing campaign has the potential to generate higher open rates, obtain a greater response, and ultimately create more revenue. Here are a few tips to help you create an effective, well-crafted email campaign.

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