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The author may be asking the author what is permission-based email marketing? Permission - based email marketing is defined simply by who the author send email to. Permission-based emails are sent only to people that have requested or opted-in to receiving the author emails. When emails are sent unsolicited it is called spam and can destroy a company's reputation if followed through with. Permission-based email stands out beyond spam as a valuable source of communication that allows businesses to reach thousands of clients purposely. Email marketing has risen to be one of the most cost-effective forms of marketing, and creates the highest return on investment (ROI) than any other form of direct marketing.
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