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Your Network Balance Sheet. What Does It Look Like And Where Should You Invest?

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Executive Summary

Networks and networking are a hot topic. Both academic research and mainstream business publications suggest that networks are important in business and that getting it right may relate to your performance. Networks are fundamentally about relationships with people. While we may hesitate to look at these relationships analytically for fear of being too manipulative, taking an honest look at our networks and relationships can be helpful to be sure that we are building effective and strong networks that will help us achieve our objectives. A balance sheet is a snapshot at a moment in time. It tells you the value today, but doesn't tell you what you should do to increase the value in the future.

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