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Social networking is a way of interacting with others online. Your communication doesn't have to be located on a particular platform or site to be considered social networking. It's a way to find others to interact with in a more direct way. It's not like an ad that you put up on a search engine site. It has your voice and your specific style at the heart of it. Of course, there are specific social networking sites available, but you don't have to sign up to one of them to do social networking. As the trend continues you will begin to see the features commonly seen on a social site integrated in most websites.
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